Client Testimonials - The Ultimate Promotion Tool?
Not making the most of client testimonials? You should be as they are a powerful resource. Here are some great ways to make the most of them
1) Make sure any testimonials you use on your website, really stand out from the rest of the text. Put a box around them, or use different fonts. Make sure you include their name (rather than their initials) and perhaps where they’re from, to add credibility. If they have a website, include their URL, but don’t make it an active link, as you want visitors to stay on your site! Use testimonials that refer to particular aspects of your business, for example, your great customer support, super price or even speedy delivery.
2) Set up a question / answer (Q/A) page or FAQs page on your website. Have a link to your list of testimonials included for quick reference or better still, use your testimonials in some of the answers.
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