Client Testimonials - The Ultimate Promotion Tool?
Not making the most of client testimonials? You should be as they are a powerful resource. Here are some great ways to make the most of them
1) Make sure any testimonials you use on your website, really stand out from the rest of the text. Put a box around them, or use different fonts. Make sure you include their name (rather than their initials) and perhaps where they’re from, to add credibility. If they have a website, include their URL, but don’t make it an active link, as you want visitors to stay on your site! Use testimonials that refer to particular aspects of your business, for example, your great customer support, super price or even speedy delivery.
2) Set up a question / answer (Q/A) page or FAQs page on your website. Have a link to your list of testimonials included for quick reference or better still, use your testimonials in some of the answers.
3) Set up testimonials in an autoresponder message and place the email address or sign-up box on your site, so that it’s available 24/7 upon request.
4) Put all your testimonials together as a pdf report that potential clients can download for free from your website. This would be great if you could include photos of the writers (if you get a testimonial, but no photo, then just write back to them and ask!) as it will add even more credibility.
5) Turn your testimonials into case studies and articles to use for promotional purposes. Start off with enticing headlines based upon the main point each testimonial focuses on like Super Support Service, Awesome Attention to Details, etc. Then include quotes or excerpts and even a link to your site for more information or to download the entire report or case study (or have this preloaded into an autoresponder and offer the web address to it as a Free Report in your last paragraph). Submit the articles to online article directories.
6) Use snippets of your testimonials in offline marketing like brochures and print newsletters and post cards. And use some online in blog posts and blurbs with forum comments and other interactions.
7) Press releases can be very powerful methods of including client testimonials. If you think offline publications and media organizations may have an interest in what you have to say, then don’t be afraid to get in touch with them. Write to their editors and then keep in touch.
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